Stop losing deals in your WhatsApp.
SmartAgent Plus is the CRM for real estate agents and brokers across Africa. Every enquiry from WhatsApp, your Facebook and Instagram pages, Google and your website lands in one place, with the follow-ups sent for you.
New lead
Qualified
Viewing
Won
You're not losing deals to better agents. You're losing them to faster follow-up.
Leads buried in chats
Enquiries arrive on WhatsApp, Instagram and phone calls. By Friday, Monday's hot lead is 200 messages down.
Follow-ups you meant to send
The client who said "call me next month" never hears from you again, and rents or buys through someone else.
No record when they return
Budget, area, what they viewed: it lives in your head or a notebook, so your business can't grow past you.
It doesn't matter where the enquiry comes from. It lands in your CRM.
Clients reach you on WhatsApp, your Facebook and Instagram pages, your ads, Google and your website. SmartAgent Plus brings every one of them into a single inbox, creates the contact, adds them to your pipeline and starts the follow-up, so no enquiry gets lost, whichever door it came through.
One app to run your property business, from first enquiry to closed deal.
SmartAgent Plus brings your WhatsApp, Facebook and Instagram enquiries, your clients, viewings and follow-ups into one place on your phone and laptop. It arrives set up for how we sell property here, so you use it from day one instead of building it yourself.
Capture every lead
WhatsApp, Facebook, Instagram, email and website forms land in one inbox and become a contact automatically.
Follow up automatically
Instant replies, viewing reminders and check-ins go out on time, even while you're at a viewing.
Close and get referred
See every deal by stage, then ask happy clients for Google reviews and referrals without lifting a finger.
Everything a serious agent needs. Nothing you have to build.
Contacts and CRM
Every client, budget and preferred area, searchable in seconds.
Unified inbox
WhatsApp, Facebook, Instagram, email and SMS in one thread.
Ready pipelines
Buyer, seller, tenant, landlord, land, commercial and JV.
Automations
Replies, reminders and follow-ups that never forget.
Viewing bookings
A booking link clients use, with automatic reminders.
Listing pages
Your own website and a clean page for every listing.
Google reviews
Ask happy clients for reviews automatically.
E-signatures
Send tenancy and representation agreements to sign online.
One login instead of six different apps.
Everything below comes with every SmartAgent Plus account, so you can stop paying for separate tools for your website, email, social media, bookings and e-signatures.
Win more leads
- Website chat that turns visitors into leads
- Facebook and Instagram lead ads flow straight into your pipeline
- Google Business Profile messages in your inbox
- Forms, surveys and quizzes to qualify buyers
- QR codes and tracked links for signboards and flyers
Never miss a client
- Missed-call text-back, so no caller goes unanswered
- Business phone number with call tracking and recording*
- WhatsApp and SMS broadcasts to your whole list*
- Tasks and reminders on every deal
- Birthday and anniversary messages that send themselves
Market yourself
- Website and blog builder
- Email campaigns with ready-made templates
- Social planner for Facebook, Instagram, LinkedIn, TikTok and Google
- Ad manager and ad reporting for Facebook and Google
- Branded listing pages you can share anywhere
Sell and get paid
- Invoices, estimates and payment links
- Documents and e-signatures for agreements
- Online booking for viewings and consultations
- Pipelines that show the value of every deal
Grow your business
- Courses and a client community, for example a first-time buyer course
- Reporting dashboards and lead-source tracking
- Google review requests and replies
- Optional AI assistant for replies, content and calls*
- Mobile app for iPhone and Android
* Calls, SMS, WhatsApp message fees and AI are pay-as-you-use from your account wallet.
Most CRMs are built for American agents. SmartAgent Plus is built for how property is sold across Africa.
WhatsApp-first
Because that's where our clients are.
African deal types
Rentals paid upfront, land with title checks, diaspora buyers, off-plan sales.
Support in African time zones
Help from people who work in African property markets.
Stable dollar pricing
Prices are in US dollars, so your plan doesn't change with exchange rates.
Pick the package that fits your business.
Solo
Independent agent, 1 user plus 1 assistant
$360 billed yearly
- Your WhatsApp number included ($10 of the price)
- Full SmartAgent Plus package
- Ready pipelines and templates
- Free video Academy, or paid onboarding if you want help
- WhatsApp support
Team
Up to 5 people sharing one account
$708 billed yearly
- 1 shared WhatsApp number included ($10 of the price)
- Everything in Solo
- Lead assignment within the team
- Team reporting
- Free video Academy, or paid onboarding if you want help
Brokerage
3 or more agents, each with their own account
$28 per agent for 3–5 agents, $27 for 6–10, $26 for 11 or more, billed yearly. Each price includes that agent's WhatsApp number ($10).
- Own account for every agent, with their own WhatsApp number included in the per-agent price
- Each agent works independently, and their leads stay theirs
- Your brokerage branding on every account
- One invoice for all your agents
- Free video Academy, or brokerage onboarding for your agents
All prices are in US dollars. Solo and Team include one WhatsApp number ($10 of the monthly price); on Team it's shared by the whole team. Brokerage prices are per agent, from 3 agents, and each already includes that agent's own WhatsApp number ($10). SMS, calls, AI and Meta's WhatsApp message fees are pay-as-you-use from your account wallet. Brokerage brand set-up (we brand every agent's account): $150 one-time on monthly and quarterly plans, free on annual. Onboarding help is optional: see Getting started below. Founding members on annual plans get 14 months for the price of 12 and a price locked for 3 years.
Everything included in each package
| Feature | Solo | Team | Brokerage |
|---|---|---|---|
| Who it's for | One agent | Up to 5 people, one shared account | 3+ agents, own account each |
| Users | 1 + an assistant | Up to 5 | 1 + an assistant per agent |
| WhatsApp number included ($10 of the price) | 1 | 1, shared | 1 per agent |
| Unified inbox: WhatsApp, Facebook, Instagram, email, SMS, web chat | ✓ | ✓ | ✓ |
| Contacts, pipelines and deal values | ✓ | ✓ | ✓ |
| Automated follow-ups, reminders and birthday messages | ✓ | ✓ | ✓ |
| Calendar and online booking for viewings | ✓ | ✓ | ✓ |
| Website, blog and listing pages | ✓ | ✓ | ✓ |
| Forms, surveys, quizzes and QR codes | ✓ | ✓ | ✓ |
| Facebook and Instagram lead ads into your pipeline | ✓ | ✓ | ✓ |
| Email marketing campaigns | ✓ | ✓ | ✓ |
| WhatsApp and SMS broadcasts* | ✓ | ✓ | ✓ |
| Social media planner: Facebook, Instagram, LinkedIn, TikTok, Google | ✓ | ✓ | ✓ |
| Google reviews: automatic requests and replies | ✓ | ✓ | ✓ |
| Google Business Profile messages | ✓ | ✓ | ✓ |
| Missed-call text-back and business phone number* | ✓ | ✓ | ✓ |
| Ad manager and ad reporting for Facebook and Google | ✓ | ✓ | ✓ |
| Invoices, estimates and payment links | ✓ | ✓ | ✓ |
| Documents and e-signatures | ✓ | ✓ | ✓ |
| Courses and client community | ✓ | ✓ | ✓ |
| Reporting and lead-source tracking | ✓ | ✓ | ✓ |
| Mobile app for iPhone and Android | ✓ | ✓ | ✓ |
| Optional AI assistant* | ✓ | ✓ | ✓ |
| Ready-made real estate pipelines and templates | ✓ | ✓ | ✓ |
| Lead assignment within the team | – | ✓ | – |
| Your brokerage branding on every account | – | – | ✓ |
| One invoice for all agents | – | – | ✓ |
| Onboarding | Free Academy; help from $79 | Free Academy; help from $79 | Free Academy; agent training from $149 |
* Calls, SMS, Meta's WhatsApp message fees and AI are pay-as-you-use from your account wallet. Your WhatsApp number itself is already in the price.
Give every agent their own CRM, for less than they'd pay alone.
With the Brokerage package, you buy accounts for your agents in one go. Each agent runs their own business on their own account, and your brokerage gets a better price, a consistent brand and a reason for good agents to join you.
Bulk pricing per agent
Pay $28, $27 or $26 a month per agent on annual billing instead of the $30 Solo price, and each price already includes that agent's WhatsApp number. The more agents you add, the less each one costs.
Every agent works independently
Each agent has their own account, pipeline and WhatsApp number. Their clients and leads stay private to them, which makes the offer easy for agents to say yes to.
Your brand on every account
We set up each account with your brokerage logo, message templates and listing page style, so clients get the same professional experience from every agent.
One invoice for everyone
Pay for all your agents in one payment. Add agents at any time and new accounts are billed from the day they start.
A reason to join you
Offer new agents a ready-made CRM on their first day. It's a practical reason to choose your brokerage over the one down the road.
Accounts that move with your team
If an agent leaves, their place passes to the next agent you bring in. The agent who left can keep their own account by moving to the Solo plan.
The first 10 brokerages to join get their per-agent price locked for 3 years, 2 bonus months on annual plans, a private onboarding session for their agents, and no set-up fee on any billing plan.
Set yourself up for free, or let us help.
Every account comes with the SmartAgent Plus Academy: short videos that take you from sign-up to your first automated follow-up. You only pay for onboarding if you'd like us to help.
Self-guided
Start straight away, at your own pace
- Academy of short how-to videos, one task each
- Quick-start path: live in about 30 minutes
- Printable set-up checklist
- Weekly live Q&A and WhatsApp support in business hours
Guided onboarding
Two sessions, used within 30 days
- Two 45-minute live screen-share sessions
- We connect WhatsApp, Facebook, Instagram and Google Business with you
- We import up to 1,000 of your contacts
- Booking link and your first 3 automations set up together
- 14 days of priority WhatsApp support
Done-for-you set-up
Ready within 7 working days
- Everything in Guided onboarding
- We build your agent website and first 3 listing pages, or connect the website you already have
- We import and tag up to 3,000 contacts
- Message templates personalised with your name and areas
- Google reviews and social planner connected
- 45-minute handover session and 30 days of priority support
We link your existing website to SmartAgent Plus: your contact forms, chat widget and booking button send every enquiry straight into your CRM, and visitor tracking shows which pages bring leads. Works with WordPress, Wix, Squarespace and most other sites. Done within 5 working days.
$70 with Guided onboarding ($149 together).
Included free with Done-for-you set-up.
Two 60-minute group training sessions for all your agents, one session for the owner or office manager, contact import for each agent (up to 500 each) and a WhatsApp help group for 30 days. $149 for up to 10 agents, $249 for 11 or more. Founding offer: half price for the first 50 customers.
The founding offer applies to the first 50 customers who choose assisted onboarding. Onboarding is a one-time fee and is optional on every package.
See it properly before you decide, at a time that suits you.
Pick a day and time
Choose any slot below. It takes 30 seconds.
Get reminders
We confirm on WhatsApp and email, then remind you the day before and an hour before.
Watch the presentation
At your time, a private link to a 20-minute video walkthrough arrives on WhatsApp.
Choose your package
Sign up from the button at the end, or book a 15-minute call if you have questions.
Free, 20 minutes, no obligation.
Tell us a little about your business and pick a time. Everything comes to your WhatsApp.
Before you ask.
Is the presentation live or recorded?
It's a recorded 20-minute video walkthrough, sent to you at the time you choose. If you have questions afterwards, book a 15-minute call with our team or join the live Q&A on Thursdays.
Do I need to be good with technology?
No. SmartAgent Plus comes set up for real estate, and the free Academy videos walk you through every step. If you'd rather have help, Guided onboarding is $79 and Done-for-you set-up is $199, one-time.
Can I bring my existing contacts?
Yes. We help you import them from your phone, Excel or Google Sheets.
Does it work with my WhatsApp?
Yes, SmartAgent Plus connects to WhatsApp so your chats land in one inbox. We'll walk you through connecting your number during onboarding and explain any messaging costs before you start.
What else will I pay for?
Solo and Team include one WhatsApp number, and on Team the whole team shares it. Every agent account on the Brokerage package includes its own WhatsApp number. SMS, calls, AI features and Meta's WhatsApp message fees are pay-as-you-use from a wallet in your account, so you only pay for what you send.
Can my team use it too?
Yes, in two ways. On Team, up to 5 people share one account and one WhatsApp number, with lead assignment and team reporting. On Brokerage, every agent gets their own independent account and WhatsApp number at a bulk price, from 3 agents upwards.
If an agent leaves our brokerage, what happens to their account?
The place belongs to the brokerage and passes to the next agent you bring in. The agent's own clients and data are theirs, and they can keep their account by moving to the Solo plan.
I already have a website. Can I keep it?
Yes. We can connect your existing website so its contact forms, chat and booking button send every enquiry into SmartAgent Plus. It's $99 one-time, $70 when added to Guided onboarding, and included with Done-for-you set-up.
Do I have to pay for onboarding?
No. Most agents set themselves up with the free Academy videos in about 30 minutes. Paid onboarding is only for people who want us to help or to do it for them. The first 50 customers who choose help get Guided onboarding free or Done-for-you set-up for $99.
What if it's not for me?
You get a full refund within 14 days.